"There is no beauty in the finest cloth if it makes hunger and unhappiness"
- Mahatma Gandhi
The idea for Cloth House was born from a back ground in fashion, art, retail and a love of textiles. When we started out we found a lovely old house in Camden Town which was converted into a warehouse space and from that day became our Cloth House. Starting just in one room, we began collecting buying and selling, choosing cloth that resonated with us and following our natural instinct. This building lays at the heart of Cloth House and has continued to evolve through the decades.
Gradually our fabric collections formed and grew as we traveled further afield sourcing textiles that we had always loved. We developed a very ‘hands on’ approach by working closely with the artisans, textile traders and families. This meant that we were connected to the whole process ethically and environmentally. Within a few years the whole building was full of beautiful fabrics from around the world.
In 1994 we expanded and opened a second store in London Soho. We have always loved this part of London. We chose Berwick Street because of its history, its collection of tailors and textile shops and its vibrant busy market. Jay's Grandfather had a tailor’s shop in Berwick Street in the 1950s, and his father had a fashion business in the 1970s nearby, so this felt like a natural choice.
Our appreciation of natural textiles has continued to grow and we love bringing these wonderful fabrics to our many loyal customers. Our broad customer base ranges from home sewers, design students and costume designers for film and theatre. We always love to see what people create with our fabrics.
We stock a huge variety of natural fabrics - cottons, wools, linens and more, as well as vintage haberdashery and buttons, all of which are suitable for clothing or furnishing. Choosing our products has always been important to us as they reflect our values as a business. We try to be conscious of our environmental impact so we choose not to sell fabrics such as leather or fur, and our packaging is either recycled of recyclable. We are always working towards making Cloth House a more environmentally sustainable company.
Our future plans are to reach more people by doing new things, expanding our work, and enlisting an alternative approach to retail. There is still so much to learn and so many forgotten crafts to explore. We want to grow personally and as a business, always putting quality before quantity and to always do our best with kindness & mindfulness.
Jay & Niki x